There’s also a whole new display with a feature we’ve wanted for years, an updated chipset and brand new camera features to attract upgraders. On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimizations made possible by the tight integration of hardware and software enable amazing all-day battery life 6 for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max. The most advanced pro camera system ever on iPhone; Super Retina XDR display with ProMotion; a massive leap in battery life; A15 Bionic, the fastest chip in a smartphone; an advanced 5G experience; and so much more On the inside, A15 Bionic, more power-efficient components, a larger battery, and power optimisations made possible by the tight integration of hardware and software enable amazing all-day battery life 6 for both Pro models, with iPhone 13 Pro Max offering the longest battery life ever in an iPhone. iPhone 13 Pro will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max. iPhone 13 Pro and iPhone 13 Pro Max are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.

CUPERTINO, CALIFORNIA Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalise the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

The Apple iPhone 13 Pro Features a ProMotion display with a 1230Hz refresh rate meaning you can make the most of improved responsiveness, fluid animations and smoother scrolling, overall enhancing your phone usage experience. Its screen size is 6.1" and features a stylish curved design. The screen display itself is Super Retina XDR meaning the image is super crisp and high definition. Camera With new sensors and lenses for all three rear cameras, optimised to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilisation (OIS) — unique to iPhone — is available on both models, stabilising the sensor instead of the lens, so images are smooth and video is steady, even when the user is not. iPhone 13 Pro and iPhone 13 Pro Max will be available in Graphite, Gold, Silver, and Sierra Blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. Apple Certified Refurbished Products are pre-owned Apple products that undergo Apple's stringent refurbishment process prior to being offered for sale. While only some units are returned due to technical issues, every unit is evaluated to ensure it meets Apple's quality standards. Notch, Super Retina XDR Display, HDR-Display, Haptic Touch, Always On Display, ProMotion, True Tone iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes, 2 an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher colour fidelity and less compression. 3 This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register no.: 311753). Registered in England. Registered under no.: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply. Apple is also bringing the ProMotion tech to iPhone for the first time. There’s a dynamic refresh rate from 10Hz to 120Hz, depending on the content. The ability to edit the depth-of-field effect will be available in future updates to iMovie for macOS, Final Cut Pro, and require macOS Monterey. Final Cut Pro is available separately. iPhone 13 Pro and iPhone 13 Pro Max are splash-, water-, and dust-resistant, and were tested under controlled laboratory conditions and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty. The Gold iPhone 13 Pro is another gorgeous choice. This year's gold finish is similar to the one found on the previous year's model. Of all the iPhone 13 Pro and iPhone 13 Pro Max colors, this one is certainly the flashiest. But the shade of gold is subtle enough that it maintains the sophistication Apple is known for.